Pioneering sake in the heart of london
Beer, wine, cider...or sake?
Sake has spent centuries being misunderstood over here: filed next to spirits, served warm, treated as a novelty at a Japanese restaurant.
We think it deserves better: To be drunk at the dinner party, as a sundowner or with your takeaway pizza.
So we make it fresh, in small batches, with the balance and clarity that good sake is built on, then we build flavours that feel at home on a British table.
We're a small team brought together by one slightly obsessive love of sake, and a belief it belongs in the mainstream, not the margins.
The Founders
Ed, Pete and Ali fell in love with sake on a trip to Japan in 2019. Since then we've been tasting, planning, experimenting, preparing the brewery and waiting for the right time to bring sake into the U.K. market.
The right time is now.
The Brewers
Liam and Jack are the brewers behind Shogun. WSET and Japanese brewery trained, they learned the craft at its source before bringing it home to Peckham.
They make English sake the traditional way: small batches, patience, and a natural feel for balancing the four ingredients.
What they add is a British sensibility, an appetite for experimenting with how sake fits modern tables and tastes.
The result is a drink rooted in centuries of Japanese practice but unmistakably made here. Curious by nature, exacting by habit, they brew the sake they want to drink.
The Sales Team
Hayley is the sales queen at Shogun. She's the person most bars, restaurants and bottle shops meet first, and the one making sure English sake earns its place on the list. She knows the range inside out and can talk anyone from a sceptic to a sommelier through where Shogun fits, whether that's by the glass, on a tasting menu, or poured at the end of a long shift. If you want Shogun on your shelves, Hayley is who you ask.
Pure English Sake
Our first Pure English sake brewed in Peckham. Clean, crisp and seriously smooth with a delicate balance of sweet and savoury flavours.
Smooth on the palate with refreshing notes of fruit and umami, it pairs wonderfully with food or can be enjoyed chilled on its own.
Available in 700ml bottles and 200ml cans.